The Strongest Personal Brand in the 80s
Love her or loathe her, Margaret Thatcher was a force to be reckoned with. Known to many as The Iron lady, Margaret Thatcher had a very strong personal brand, which she utilised in becoming one of the most successful women in history.
Developing The Iron Brand
From early on, Margaret knew the importance of showing her truest and most authentic self. Her personal brand set her apart through her distinct personal image and reputation. Margaret owned her career and life decisions. Her personal brand conveyed her purpose, beliefs and principles. Margaret figured out who she was and what she wanted, very early in life and used what she had to its full potential.
Becoming Prime Minister
Born Margaret Hilda Roberts in Grantham, England, after high school she graduated from Oxford University with a degree in chemistry. By 1953, she had married her husband, given birth to twin boys and become a barrister. After re-entering the male-dominated world of politics in 1959, she found it hard to get the current Prime Minister to hear to her. Margaret made a famous statement in 1973: “I don’t think there will be a woman prime minister in my lifetime.” Margaret won the election in 1979, and made history, taking the role of Britain’s first female Prime Minister.When she was elected, the country was in chaos. She used her determination, intelligence and will to battle recession and steer Britain through military challenges, even surviving an assassination attempt. She served 3 terms as Prime Minister, effecting change during harsh times, finally resigning in 1990. Margaret was appointed to the House of Lords as Baroness Thatcher of Kesteven in 1992. She was finally laid to rest in April 2013, after a long and proud career in the public eye.
“What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.”
- Margaret Thatcher
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